SMART

Jose Luis Lopez 

Business Development & RTM

+18 years of experience in the beverage and FMCG industry in Latin and North America, has held executive positions in companies such as FEMSA, Cervecería Cuauhtémoc Moctezuma, HEINEKEN and INCECA, in the Commercial Marketing, Supply Chain, Export and business Development areas.

Pablo Beltrán 

Portfolio Strategy

+15 years leading Marketing roles within FMCG, facing and successfully overcoming commercial challenges in both local and regional roles (Latam, Central America and Caribbean). Kraft Foods, CCU, The Coca-Cola Company, HEINEKEN. 

+3 years leading Sales and Operations for the Advertising Business Unit in Mercado Libre, Latin America's leading e-commerce technology company.

Agustin Sporleder 

Commercial and Strategy

+15 years of experience in FMCG companies in Latin America and the US.

Has held executive positions in marketing, commercial and general manager roles across many countries. Specialized in Route to market, sales & distribution, and Brand strategy.

Has proven record of success leading sales and marketing teams in companies like: Molinos Rio de la Plata, Heineken and Red Bull.

Jeancarlos Giron 

Business Development and Digital

+16 years in multinational FMCG & Services companies developing business, brands and services.

His journey in different positions in Sales, E-commerce, Customer Service & Digital serving more than 25 markets in Latin America & Caribbean. 

Ex Heineken, Ex Maersk Line

Latoya Simba

Commercial Strategy & Capability Development Expert

Purpose Driven Commercial Leader with over 15 years of FMCG experience. Intraprenuer, People Leader who is devoted to the transformation of others. Skillful communicator with a penchant for excellent stakeholder management, collaborative leadership and training.

Senior Business Strategist known for delivering strategic business imperatives, great shopper, consumer and customer experiences.

Specialized capabilities in building winning brand and channel strategies.

Victor Portugues

Sales Capability Expert

Results-driven leader with repeated success  driving positive change and transformation  for global corporations.

Extensive experience leading and mentoring  sales teams to effectively execute on  company sales strategies and achieve goals in  diverse markets.

Expertise in establishing sales and marketing  strategies from the ground up to capture  market share, enter new markets, and  increase brand awareness with consumers.

Development, Cascading and Embedding of Sales Capability Training to the Commercial  Team

Having been on your side, we learned that strategies that look good on paper are only relevant when they generate value to the business. 

We can help you with the deployment and the execution into the field. 

 We foster long term relationships. The profitable growth of your business is our top priority and our reward. 

We are a combination of commercial and marketing experts strongly experienced within the region. 

We have a pragmatic approach for each project, alongside hard data driven decisions and fact based planning.